Privacy Policy

Effective Date: March 21, 2026
Last Updated: March 21, 2026
Website: https://shenghengmachinery.com/
Company: Foshan Shengheng Machinery Co., Ltd. (“Shengheng Machinery”, “we”, “us”, or “our”)

1. Introduction

Welcome to Shengheng Machinery. We are a professional manufacturer and supplier of woodworking machinery based in Foshan, Guangdong, China, serving clients in over 50 countries worldwide.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://shenghengmachinery.com/ (the “Site”) and interact with our services, including submitting inquiries, requesting quotations, or contacting our team.

Please read this Privacy Policy carefully. By using our Site, you consent to the practices described herein.

2. Information We Collect

2.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

• Submit an inquiry or quotation request via our “Contact Us” form;
• Send us an email or contact us via WhatsApp;
• Subscribe to our newsletter or marketing communications (if applicable);
• Participate in surveys, promotions, or business discussions.

The types of personal data we may collect include:

2.2 Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies and similar tracking technologies:

• Log Data: IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
• Device Information: Device type, screen resolution, language preferences.
• Cookies: Small text files stored on your device to remember preferences and analyze Site usage.

3. How We Use Your Information

We use the collected information for the following legitimate business purposes:

• ✅ To respond to your inquiries, provide quotations, and offer pre-sales/post-sales technical support;
• ✅ To communicate with you regarding products, services, promotions, or company updates (only with your consent where required by law);
• ✅ To improve our website functionality, content, and user experience;
• ✅ To analyze Site traffic and user behavior using anonymized data for business optimization;
• ✅ To protect our website and business from fraud, security threats, or illegal activities;
• ✅ To comply with applicable legal obligations and industry standards.

4. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA) or United Kingdom, our processing of your personal data is based on the following legal grounds under the GDPR:

• Consent: Where you have explicitly consented (e.g., subscribing to marketing emails);
• Contractual Necessity: To fulfill our obligations when responding to your inquiry or providing requested services;
• Legitimate Interests: For website security, analytics, fraud prevention, and business development, provided your rights do not override these interests;
• Legal Obligation: To comply with applicable laws and regulations.

You have the right to withdraw consent at any time by contacting us at vincent@fsshmachine.cn.

5. Sharing and Disclosure of Information

We do not sell, trade, or rent your personal information to third parties. We may share your data only in the following limited circumstances:

Third-Party Tools We Use:

• Google reCAPTCHA: To protect forms from spam and automated abuse. Google Privacy Policy
• Google Maps: To display our company location. Google Maps Terms
• WhatsApp Business: For direct communication via encrypted messaging. WhatsApp Privacy Policy
• Google Analytics (if enabled): For anonymized website traffic analysis. Google Analytics Opt-out

6. International Data Transfers

Shengheng Machinery is headquartered in China. Your personal information may be transferred to and processed in countries other than your own, including China, where data protection laws may differ.

We ensure appropriate safeguards are in place for international transfers, such as:

• Standard Contractual Clauses (SCCs) approved by the European Commission;
• Data processing agreements with third-party service providers;
• Technical and organizational security measures to protect your data.

7. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files placed on your device to enhance website functionality and analyze usage patterns.

Types of Cookies We Use:

Managing Cookies:

You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect Site functionality (e.g., form submission, language selection).

8. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal

We will respond to legitimate requests within 30 days. For verification purposes, we may request additional information to confirm your identity.

9. Data Retention

We retain your personal information only for as long as necessary to:

• Fulfill the purposes outlined in this Privacy Policy;
• Comply with legal, accounting, or reporting obligations;
• Resolve disputes and enforce our agreements.

Typical retention periods:

• Inquiry/Quotation Data: 3–5 years after last contact (for follow-up and warranty purposes);
• Marketing Consent Data: Until you withdraw consent or unsubscribe;
• Technical/Log Data: Up to 26 months for analytics purposes (Google Analytics default).

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction, including:

• 🔒 SSL/TLS encryption for data transmission;
• 🔐 Access controls and secure servers for data storage;
• 🛡️ Regular security assessments and staff training;
• 📋 Confidentiality agreements with employees and partners.

However, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security, but we strive to use commercially acceptable means to protect your data.

11. Children’s Privacy

Our Site is intended for business professionals and is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, please contact us immediately for deletion.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be indicated by a revised “Last Updated” date at the top of this page.

We encourage you to review this policy regularly. Continued use of our Site after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us 🔗 (Updated with Clickable Links)

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer: